01 — WHAT I DO
INTERIM COMMERCIAL LEADERSHIP
Hands-on leadership for transition, change and performance-focused assignments across commercial strategy, P&L, business planning and cross-functional execution.
Hands-on leadership for transition, change and performance-focused assignments across commercial strategy, P&L, business planning and cross-functional execution.
CATEGORY, PRODUCT & MERCHANDISING
Assortment architecture, seasonal planning, category mix, pricing, margin, forecasting, inventory and Go-to-Market.
Assortment architecture, seasonal planning, category mix, pricing, margin, forecasting, inventory and Go-to-Market.
BRAND, SALES & BUSINESS DEVELOPMENT
Brand management, international growth, key accounts, wholesale, distribution, retail activation and partner management.
Brand management, international growth, key accounts, wholesale, distribution, retail activation and partner management.
E-COMMERCE & DTC
DTC strategy, Shopify, digital merchandising, CRM and email, analytics, conversion, sell-through and customer experience.
DTC strategy, Shopify, digital merchandising, CRM and email, analytics, conversion, sell-through and customer experience.
02 — SELECTED IMPACT
~4× REVENUE
Rehband — nearly quadrupled revenue over three years.
Rehband — nearly quadrupled revenue over three years.
SEK 7m POSITIVE EBITDA
Turned negative EBITDA into approximately SEK 7 million positive EBITDA.
Turned negative EBITDA into approximately SEK 7 million positive EBITDA.
+45% CATEGORY GROWTH
adidas — category revenue growth over four years; market share increased from 38% to 45%.
adidas — category revenue growth over four years; market share increased from 38% to 45%.
03 — PROFILE
I help businesses sharpen commercial priorities, improve performance and turn strategy into practical execution.
With 20+ years of international experience across sport, fashion, outdoor, lifestyle and branded consumer businesses, I combine global organisation experience with full P&L, Managing Director and entrepreneurial leadership.
I am at my best when there is a clear commercial challenge to solve — a business in transition, a product range or margin structure that needs improvement, or a brand looking to grow internationally.
AVAILABLE FOR
Interim management · Commercial consulting · Fractional leadership
Stockholm · Sweden & Nordics · Selected international assignments
Interim management · Commercial consulting · Fractional leadership
Stockholm · Sweden & Nordics · Selected international assignments
04 — SELECTED EXPERIENCE
EARIUS INTERNATIONAL AB / HANG TEN — 2016–PRESENT
CEO & Founder
Commercial, brand and e-commerce leadership across DTC, wholesale and retail partnerships, including assortment, pricing, sourcing, inventory and performance.
Commercial, brand and e-commerce leadership across DTC, wholesale and retail partnerships, including assortment, pricing, sourcing, inventory and performance.
ELLY PISTOL — APR 2018–JUL 2021
CEO
Led a digital fashion, streetwear and activewear business across e-commerce, DTC growth, product, assortment, marketing and content in Europe and North America.
CEO
Led a digital fashion, streetwear and activewear business across e-commerce, DTC growth, product, assortment, marketing and content in Europe and North America.
REHBAND — NOV 2013–OCT 2016
Global Managing Director
Full P&L and leadership responsibility for an international sport/performance brand across sales, marketing, product, distribution and market development.
Global Managing Director
Full P&L and leadership responsibility for an international sport/performance brand across sales, marketing, product, distribution and market development.
WENAAS NORDIC — DEC 2012–NOV 2013
Head of Sales & Marketing, Sweden / Nordics
Nordic sales, marketing and distribution leadership for brands including Diadora, Ortovox and Reusch.
Head of Sales & Marketing, Sweden / Nordics
Nordic sales, marketing and distribution leadership for brands including Diadora, Ortovox and Reusch.
ADIDAS — AUG 2003–DEC 2012
Nordic Category Manager / Range Manager / Business Analyst
Nine years across Nordic business analysis, range and category management in Football and Action Sports.
Nordic Category Manager / Range Manager / Business Analyst
Nine years across Nordic business analysis, range and category management in Football and Action Sports.
MASTER IN MANAGEMENT
Lund University · 1997–1999
Lund University · 1997–1999
MBA EXCHANGE STUDIES
University of Ottawa · 1998
University of Ottawa · 1998
05 — SELECTED BRAND EXPERIENCE
06 — CONTACT
Let’s discuss where I can create commercial impact.
Let’s discuss where I can create commercial impact.
Interim management · Commercial consulting · Fractional leadership
Stockholm · Sweden & Nordics · Selected international assignments
peter.lenerius@gmail.com
Stockholm · Sweden & Nordics · Selected international assignments
peter.lenerius@gmail.com